IMPROVİNG THE AWARENESS OF CONSUMERS IN EARLY PERİOD

Abstract

The problems of consumers have increased recently. These problems have been focused on the fact that consumers are lack of sufficient technical knowledge and misleading advertisement on the program, and making them informed. Such a lack leads to the fact that individuals become an inert consumer. Therefore, consumers should be protected. An improvement in the awareness of being a consumer means that civil rights should be used in a way. Consumer education is defined as an idea, understanding, informing and a training process offering the knowledge to provide consumer with the use of financial resources in the most rational way in the market, and making individuals sufficient to evaluate current economical and personal resources, their wishes and needs in satisfactorily. Consumer education courses target all the groups of child – young – old, rich – poor. It is argued that consumer education should be planned and carried out throughout the life starting from the early ages. Every person is a consumer. Here comes out the need of training for people. It is of vital importance that consumers have knowledge over the administration of economical resources, expressions concerning consumption and on the issues of consumer rights, and be aware of environmental problems. Studies show that consumers lack knowledge over consumer rights and responsibilities and that that they should be protected, however, they have a positive attitude towards the programs of consumer education and participating into consumer organizations. This study was conducted to evaluate the current status of consumer education within the content of civil rights in the period of early childhood, its importance and the things to be done to create consumer awareness in early childhood, and what methods should be used in this education.