DETERMINING THE E-COMMERCE PERCEPTION OF WOMEN'S COOPERATIVES

Abstract

With the developments in the digital world, commercial activities have moved to different dimensions and platforms. E-commerce is a type of trade in which the trade that emerges as a result of these developments is carried out through online platforms. Women's cooperatives, where entrepreneurial activities are carried out most effectively, are also taking steps to use e-commerce by getting rid of traditional methods. This study aims to determine the e-commerce perception of women's cooperatives in Turkey. The universe of the study consists of 726 women's cooperatives. The data obtained as a result of the interviews with 421 women's cooperative representatives who participated in the survey were analyzed. In the research, SPSS 27.0 (Statistical Package for The Social Science) and Eviews 10 program were used. In the results of the study, according to the answers given by the representatives of women's cooperatives, it was seen that the increase in the number of employees and annual turnover positively affected the e-commerce, while the increase in the average age negatively affected. It has been concluded that the increase in the number of employees of women's cooperatives, the annual turnover and the level of education of the employees have a positive effect on the perception of e-commerce as the trade model of the future and the increase in the perception that e-commerce will reduce costs. The increase in the idea of strengthening the corporate image is influenced by the increase in the number of personnel, annual turnover and the education level of the employees. When the effect of potential obstacles is examined, the problem of trust, legal infrastructure and lack of information and personnel are the factors that hinder doing e-commerce.