HÜLYA ÇAĞIRAN KENDIRLI. DETERMINING THE EFFECT OF BRAND VALUE ON FINANCIAL PERFORMANCE WITH TOPSIS METHOD: ANALYSIS IN BIST 100 RETAIL SECTOR. tisej [Internet]. 2025 Mar. 25 [cited 2025 Apr. 4];60(1):806-22. Available from: https://ussedergisi.com/index.php/pub/article/view/1409