THE RELATIONSHIP BETWEEN GREEN CULTURE AND GREEN INNOVATION IN ORGANIZATIONS: A META-ANALYTIC REVIEW

Abstract

Green culture, which emerged with the environment-oriented preferences of consumers as a result of the negative effects of global warming and changing climate, makes modern businesses that can make green innovations more advantageous in competition. Green culture and green innovation serve the sustainability goals of businesses. For this reason, the concepts of green innovation and green culture have emerged as two important concepts that attract the attention of businesses. Green innovation refers to environmentally friendly approaches in products, services and production processes. Green culture refers to employees' values, beliefs and behaviors towards the environment. The aim of the study is to bring together the results of different academic researchers in the literature and to reveal the effect size between green culture and green innovation in enterprises by meta-analysis method. Among the studies included in the study, 6 works compiled from Web of Science, Google Scholar, Scopus, ProQuest, PubMed databases were included in the study. As a result of the analysis, a moderate effect size of 0.566 was found in the relationship between green culture and green innovation. There is a positive relationship between the two concepts.