BIBLIOMETRIC ANALYSIS OF GREEN MARKETING AND GREEN ACCOUNTING ISSUES ACCORDING TO VISUAL MAPPING TECHNIQUES

Abstract

Increasing environmental awareness and the need to take into account the environmental sensitivity of businesses has led to the emergence of green marketing and green accounting approaches. Academic studies are of critical importance in the production of knowledge and in achieving development in the field of the produced knowledge. Therefore, the aim of the research is to examine the studies in the literature on green marketing and green accounting. Studies on green marketing and green accounting were examined using bibliometric analysis. Studies related to the fields have been scanned in Web of Science databases without any year limitation. The sample of the study consists of scientific studies accessed from the Web of Science database.  The investigated studies were visualized by the visual mapping method. It has been visualized using the VOSviewer program.